I’ve mentioned this elsewhere, but I genuinely enjoy reading Forbes’ Scott Mendelson. Learning about the business side of the entertainment industry is a full-time endeavor, and Scott tends to take things down to brass tacks.
This time his online classroom covered the distribution of trailers. Yes, trailers – I typed that while thinking of Allen Iverson (“Practice? We’re talking about practice…” Look it up, kids).
But the trailer business is bigger than ever, what with so many sites hanging on every movement of a movie from script to screen; simply reporting the news includes posting about these movie commercials.
Disney marketing is always a thing to behold (if not fully understand), and Mendelson pontificated about the publicity surrounding the upcoming Disney slate:
The Mouse House has three major releases for the end of the year. The Nutcracker and the Four Realms opens on Nov. 2, Ralph Breaks the Internet opens over Thanksgiving weekend and then Mary Poppins Returns debuts on Dec. 19. After that, it’s another 2.5-month sabbatical until their ridiculously stacked 2019 line-up kicks off with Marvel’s Captain Marvel. So, this means that we may be drowning in teasers, trailers, posters and official images from the first batch of big 2019 Disney releases.
Yep. And we can’t wait to watch and report on all of it.
But there’s one teaser
Avengers: Infinity War ended on the cliffhanger(s) of all cliffhangers(s), and despite having some clues because of other movie release news, fans are clamoring to know what will happen next.
Conventional wisdom suggests that Marvel and Walt Disney will unveil the first teaser trailer for next May’s MCU season finale in late November/early December, as they did with the likes of Captain America: Civil War, Avengers: Infinity War and even Iron Man 2. Of note, the first (still-lousy) theatrical teaser trailer for The Avengers dropped seven years ago yesterday while the first (pretty damn good) Avengers: Age of Ultron teaser dropped on the evening of Oct. 22, 2014, after a bootleg leaked online a week early…
[However,] Disney can let Avengers 4 be one of a deluge of holiday season trailer debuts, or they can wait and include it as a post-credit cookie for Captain Marvel.
Mendelson’s reasoning (vague spoiler):
- First, Disney can, offhand, attach three other big teasers to their next three big movies.
- Second of all, Disney and Marvel have, with just 6.5-months to go, kept any and all explicit details for the Russo Bros.-directed Peter Parker and the Deathly Hallows part II off the radar.
- We don’t know what the new status quo will look like after Infinity War
All of this reasoning brings itself squarely into the point of the piece (which is much better than I am synopsizing here); Avengers 4 should go a particular route:
Since Captain Marvel will presumably lead into Avengers 4 just as Captain America led into Avengers 1, Marvel has an interesting opportunity to repeat a most unique kind of marketing kick-off.
Remember Captain America punching the bag? Yeah you do…
And that proves Scott’s point. Go read the lesson now. Despite what everyone else is posting, there’s not much in the way of news today (yet).
In any case. What do you think? Can you wait for the trailer, so as to not be spoiled too early? Will heightened anticipation help you enjoy Avengers 4 even more? Let us know in the comments below…