Clearly, a new look can do wonders.
And it seems like that’s the general m.o. for the folks pulling together new theming and philosophies at the “World of Disney” stores at Walt Disney World’s “Disney Springs” and “Downtown Disney” at Disneyland.
Over the past couple of days, the lovely peeps at Disney Parks Blog have been laying out all the new visages and merchandise that will now be found at Disney Parks’ premier retail locations.
On Thursday, DPB’s Steven Miller wrote:
World of Disney stores at Downtown Disney District in California and Disney Springs in Florida are being transformed into distinctly Disney retail environments that are contemporary, immersive and fun places to shop. In addition to improved store layouts, these flagship locations embrace new design elements that draw upon Disney’s rich history of storytelling.
The reimagined stores are designed to inspire guests with an unmatched selection of new products and will help them discover treasured souvenirs that quickly become tangible memories of their Disney vacations.
On Friday, Disney Parks Blog began introducing the stores, themselves:
As the projects near completion and the locations prepare for their grand re-openings next week, we want to provide you with a first glimpse of the World of Disney store at Downtown Disney.
And check out the photos (and a gif):
Meanwhile, over at The Dis’ Twitter account, you may find yet another view:
I’m glad to hear about these changes, for sure. And I am excited to see the look of the Wald Disney World version if I can make it over to Disney Springs when I am there in November.
But I am hoping that the unique qualities of the merchandise therein are better than what I can find elsewhere, and the breadth of items, too. All I want is for “World of Disney” to deliver as advertised – let’s hope it does!
But what do you think? Let us know in the comments…