The World of Disney Store at Disney Springs is now completely re-imagined.
In a release, Walt Disney World reported:
More than a year in design and development, the grand World of Disney makeover touched every feature and function in the store, even as the location remained open to guests… From displays to signage to lighting and much, much more, the new World of Disney creates an exciting, dynamic shopping experience where the products are the stars and guests discover magical Disney storytelling seemingly wherever they look.
“We saw World of Disney as an opportunity to reimagine what Disney retail is today,” said Alysia Kelley, vice president of visual merchandising and location strategy for Walt Disney Parks and Resorts.
The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling.”
- The transformation begins with the store’s exterior, which features new marquees and magical window displays.
- The merchandise also serves as décor in the new World of Disney. In one area, Disney Princess tiaras create a chandelier, while elsewhere a giant Mickey Mouse Club ear hat beckons guests to the new Mickey Mouse Clubhouse Collection.
- Several feature spaces throughout the store will change regularly, showcasing the newest and hottest Disney offerings of the season. When new displays debut, their stunning impact will leave guests feeling as if an entire section of the store was reimagined all over again.
- Complementing these displays are enchanted flourishes inspired by the history of Walt Disney Animation Studios and the “Nine Old Men,” the legendary animators who created classic films such as “Snow White and the Seven Dwarfs,” “Peter Pan” and “Fantasia.”
In my own experience, the World of Disney stores were intimidating in their size and breadth.
AND, frustratingly, it was often easier to find particular items in the parks.
Now, it seems that Disney has doubled down on its efforts to mitigate the “Mickey” warehouse feel.
“Beyond delivering exceptional service to guests, Disney cast members play a role in this storytelling, as well; cast members will help guests discover the magical elements in the store and share insights into its pixie-dusted artwork,” explained the release. “This commitment to placemaking makes the new World of Disney more than a retail experience – it’s truly a Disney experience.”
And in terms of special items, there’s really no need to wander:
World of Disney will routinely roll out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit for devoted Disney fans. Unveiled earlier in October was a new Mickey Mouse Club line with apparel and accessories featuring a vintage Mickey Mouse from the original television show; also revealed with the store’s grand reopening is the Nordic-inspired Disney Parks Holiday Collection 2018, complete with Disney-themed holiday décor, ornaments, apparel and more.
To be honest, shopping is NOT a priority for me in the parks or the Disneyland or Walt Disney World Resort; however, up until we added our third boy, Luke (2-years-old), a stop at the “World of Disney” was a staple moment of most trips.
Unfortunately, I’ve got to fit too much into my upcoming press jaunt down to WDW in November, but this upgrade has me feeling like a return to Disney Springs is definitely in the cards next time
But what do you think? Will you head to the World of Disney next time you are in Orlando or Anaheim?