The Instagram takeover is one of my favorite PR conceits
When it’s done well, there’s no better way to garner attention than a social media juxtaposition.
And when it’s done expertly, well [explosion sound].
On Thursday, social media giant and Hamilton hero Lin-Manuel Miranda took over the Walt Disney Studios Instagram account. This, in of itself, is cause for celebration (as Miranda’s Twitter account is one of my favorites).
Add a couple more wonderful personalities and well, #charmcity.
Dick Van Dyke for goodness’ sake!
That was awesome. And I really hope that Disney continues with this strain of PR. So many of their stars are Disney fans, too; it’s incredible to see them doing things that
So tell us: Will you be in the theater, first night, to see Mary Poppins Returns?
Let us know in the comments below…