A few weeks back, we gave you the lowdown on Disney’s newest innovation space: StudioLab.
This week, Variety traveled to StudioLab to give readers some insight as to how The Walt Disney Company is using the unique lab to push the envelope of immersive entertainment.
Behind that mysterious door [at Disney Animation Studios] is the Walt Disney Studios’ StudioLab, a facility the company opened earlier this summer to explore and showcase cutting-edge technologies. Typically, the lab is only open to studio creatives and executives. But earlier this month, the company closed it down for the day to keep any still-unannounced projects safe from prying
Variety’s article mentioned the genesis of an interactive movie poster:
One example for this is Disney’s attempts to reinvent the good old movie poster, which has been hanging in theater foyers for decades. The StudioLab version is based on a pencil-thin LCD display that’s mounted flush to the lab’s wall and that can be controlled from an iPad to load new content. In the future, the poster could dynamically display movie recommendations based on who is looking at it, or invite consumers to interact with it, [Walt Disney Studios VP Benjamin] Harvey said.
There was also a view of a very special hallway:
The lab is also using its hallway to prototype another cutting-edge technology: A combination of projectors and internet-connected light bulbs makes it possible to project 3D scenes on three walls for a kind of glasses-free virtual reality experience. The idea behind that project is to explore ways to use 3D and VR assets in the company’s theme parks, explained Havey.
And on and on…
So, check out the article (tell ’em we sent you), and then come back here to chat about where you’d like to see these new technologies end up in use!